LinkedIn is the world’s largest networking platform and a perfect fit for growing your security industry business. There’s hardly a person who has not heard of it, and most professionals at least have a profile on the popular social media platform. And most recognize that it is one of the best tools to build long-term relationships and influence prospects outside their network.  

However, very few leverage the platform to its fullest. Why? Because just being there isn’t enough. To use LinkedIn to the fullest, dealers, integrators, manufacturers, and service providers need a plan to attract, educate, and convert prospects.