Are you struggling to attract strong talent to help run your security business? From what I’ve heard from PSA members, the struggle is real. There are many factors in talent acquisition, but creating a strong brand to drive interest in your company is critical to make it a compelling choice for new recruits.

Have you ever been at a social event and someone asks, “so what do you do?” If you’re like me, you’re met with a blank stare after your three-minute explanation of security systems integration. I end on, “You know, secure access to buildings, security camera systems… stuff like that!” Confused nod. “Oh look, my drink is empty!”