Milestone Systems, a provider of data-driven video management software, has decided to adopt and implement the G7 Code of Conduct for advanced artificial intelligence (AI) systems, becoming one of the first companies to do so.

Thomas Jensen, CEO of Milestone Systems, said, “We need rules to ensure AI is being developed to serve humanity. But companies should not wait for regulation. They must take their own steps to identify and resolve the weaknesses and pitfalls of the AI they develop. When it comes to AI-enabled video, we have just scratched the surface of its potential benefits and uses. However, we also understand some of the pitfalls such as bias and false positives.”