Faced with debt, higher than desired attrition, challenges in retaining employees, inflation and supply chain issues caused by a global pandemic, this company managed to get completely debt-free, lower attrition, raise both wages and prices, and still make a profit — all of which resulted in a “war chest” that helped them invest in key cyber and marketing efforts.

The company’s new website represents a dynamic shift in approach, using search engine optimization and a strong web presence to reach a wider audience than ever before.