It’s amazing how much can change in a year. Last year’s state of the market report on access control was released at the beginning of April, just as the coronavirus started to spread throughout the U.S., and much of the research that went into the report was done before COVID-19 was a real concern.
While 2020 affected the confidence of some in the video market, professionals remain optimistic going into 2021, with the increased adoption of new, more advanced technologies, and a potential end to the coronavirus pandemic in sight.
The fire alarm industry experienced another good year, full of further adoption of technological and code changes, along with self-created opportunities to increase revenue.
The typically steady fire and life safety industry saw growth in 2019, with overall global revenues surpassing $7.5 billion, according to David Gonzalez, research analyst, physical security and critical communications, Omdia, London.
Evaluating the state of any market is a tricky thing during a pandemic — things are changing daily; new technologies are being explored; the future is unknown; and it’s difficult to look back at the past clearly.
The access control market in 2019 and 2020 can best be described as strong, but in flux — with changing architectures, changing customer expectations and demands, and changing security integrator roles.
A continuing strong economy, end user desires to do more with their access control systems and increasing interest in new technologies, integrations and models all led to a positive outlook in 2019 and a general feeling of optimism for 2020, with a few notes of caution.
Security integrators and manufacturers reflect on strong 2019 sales and positive expectations for 2020 in the video marketplace as the segment continues to mature and evolve.
The video surveillance market is ripe with opportunity, according to sources. Many security integrators and manufacturers realized strong revenues for 2019 and are even more optimistic for 2020.
With a smart home market that is staying strong, if still in flux, now is the time for reinvention if security dealers want to find their groove and meet opportunity head-on.
Is the smart home market maturing and stabilizing, showing a clear path forward for security dealers wanting to capitalize on the new desires of homeowners to interact with many areas of their home life, including security? Not exactly. But there are definitely signs that it has moved to another level of adoption and interest, making the time ripe for action on the part of those who want to adjust their business model to capture opportunities and revenue in this fast-growing space.
When asked about their biggest challenge in the coming year, security integrators and manufacturers alike often say the same thing: attracting workers.
Security integrators and manufacturers see renewed interest from end users in the features, benefits and use cases access control can provide, and are starting to see an uptick in retrofits and upgrades.
For decades the dominant story in access control has been that it was a victim of its own success: that is, customers were reluctant to change out what was still working — even 15 or 20 years on — and didn’t see the benefit in spending the money to upgrade, even for significantly new or different features.
Technology advancements, updated codes and communication needs are driving the fire market forward, leading to a very bullish outlook for 2019 and beyond.