Let’s be honest, we all use this word. We’ve said it to our mothers, our kids, our colleagues — maybe even our priests. Now before you get all bent out of shape, the “F” word we’re talking about isn’t something that would get your mouth washed out with soap; it is something that can help you gain more clients for your security company: the word is Facebook.

The same can be said about your website’s landing pages.

Each time one of your ads ends up in the trash your hard-earned marketing dollars are being wasted.

Although the holidays have passed, this article should generate some ideas for any up-and-coming events or holidays. 

If you think coming up with creative TV or radio spots is expensive, think again.

Last month we were invited to speak in Scottsdale, Ariz., for Honeywell’s annual CONNECT Expo. 

If you’re a regular reader of this column then you know that we love big, fat purple cows — the fatter the better, actually.

Should you start from scratch, or just revamp your existing website? 

Have you ever felt like you’ve been stalked online? Chances are, we’ve all experienced an advertiser stalking us. Have you ever noticed as you navigate across the Web that, somehow, the product or service you just researched and thought about buying keeps following you — well, practically stalks you? How do they do this?

Recently we were invited to speak on multiple panels and workshops at ESX in Baltimore. The topics included taking a new RMR idea from conception to the end. Specifically, our role on the panel was to discuss how to grow your security company with marketing that actually works. During our sessions a question was brought up repeatedly and for great reason: How effective is local search?