Artificial intelligence (AI) has taken our industry to a whole new level, becoming a force multiplier for video monitoring by filtering out false alarms.

When measuring the effectiveness of your security business’s marketing, you need to remove the blinders and get out of the dark.

If you want to start a ruckus, just say press releases are dead in a room full of marketers.

Dealers, integrators and manufacturers approach my business partner and I on a fairly regular basis asking us to give our honest evaluation of their website.

Time and time again my business partner is asked to fly around the country to speak with dealers and integrators about marketing topics.

It’s vital that your security integration company partake in networking events to collect databases that can later be entered into your digital marketing efforts.

In today’s market, competition is fierce. When big security companies have endless budgets, how do you compete?

Unless you’ve been living under a rock, you’ve probably noticed that video has been dominating online.

Most of us take for granted the fact that we talk, sell and live security every day. But what about potential customers?

You have a potential customer looking at your security company’s ad, now how should you convince that unknown targeted person to pick up the phone to inquire about your security services?